What do economists, social scientists, money market specialists, management consultants and animal biologists have in common? They are all searching to understand what makes collective decision-making go right or wrong and advise on ways to more often and more quickly “get it right”. This recent economic crisis has brought many examples to the forefront where speed, greed, and a lack of inputs produced disastrous results. For a few tips let’s look to emerging research on bees who have apparently been making pretty darn good decisions for about 30 million years.
As a group, bees rarely make mistakes. On their own they typically don’t survive. True, they aren’t necessarily tasked with negotiating climate treaties, achieving profitable numbers every quarter or hedging the diminishing sources for oil. However, expert Tom Seeley, author of soon to be released book Honeybee Democracy (Princeton University Press, 2010), believes their success should not be discounted by modern day leaders. He has improved his own faculty meetings by studying the behavior of bees stating “We’ve all been in committee meetings where agreement was never reached because nobody would ever give up”. Apparently, bees know when to fight for a cause and when to let their personal enthusiasm wane to build consensus…..most often for a superb result.
The following “swarm smarts” I adapted from Seeley's work are helpful for leaders to keep in mind when trying to build consensus and make decisions:
*Avoid groupthink and allow for argument – contrary to popular belief, bees do not just follow each other blindly nor do they follow one opinion (not even the queen’s). When bees are seeking options they encourage individuals to research on their own, “report freely and argue.” For example, numerous experienced scouts are encouraged to seek new opportunities and report back many options for all to sift through. Too often leaders stifle conversation and diversity of opinion because they have already made their decision and are merely going through the motions of listening to options. This approach may seem like a shorter route but it more often leads to a much worse result including reduced inputs to the leader over time.
*Adapt when needed - when the alarm is sounded bees rapidly shift course by lowering their threshold levels to make a decision and agreeing to reduce deliberation time. They encourage argument if possible but, when necessary: stop arguing, rapidly assess what is a “must have” vs. a “nice to have” for the group, and move forward. They adjust later when they can fully assess the situation and incorporate the learning for next time. How many leaders wait too long working in the wrong direction and fail to adapt while in search for the perfect solution?
*Know your audience and communicate clearly – The rare time when bees fail is when a “must have” is known but the failed bee does not tailor the message to the audience and is handily ignored. In one instance cited, the bee dances furiously but others only see noise and frantic action rather than a clear, easily defined recommendation. Leaders who rant and dramatize rather than present the facts may lose their audience just when they need it the most. The hive goes in a different direction.
Earlier this year, a special multidisciplinary conference came together to analyze decision making in everything from voting patterns and alliance building in European Parliament to the rapid search capabilities of ants. I would have loved to be a fly on the wall.